ChangeUp Media’s experience in these areas is detailed below:
Digital Content Creation
- “Blog” Content
- Developed and launched the Blaze Books vertical, generating multiple million page views
- Written extensively for publications including City Journal, Conservative Review, The Federalist, PJ Media, TheBlaze, etc.
- Newsletter
- Produced daily memo with commentary for Glenn Beck chronicling critical/overlooked stories on economics, defense and politics incorporated into shows
- Podcast/Video
- Developed, launched, hosted and produced TheBlaze Books Podcast, generating 235,000+ listens
- Developed, host and produce The Encounter Books Podcast
- Built pilot for a video political debate program, managing every element of the process from concept development and budgeting through co-hosting and producing
- Led the editorial & research process for a video educational course hosted by former Speaker of the House Newt Gingrich (R-GA)
- Developed and produced several video interviews and mini-documentaries on behalf of The New Criterion
Media Consulting
- Writing
- Ghostwritten numerous op-eds for personalities in publications as diverse as Forbes, The Washington Times and Wall Street Journal to Huffington Post
- Ghostwritten extensively on behalf of New York Times bestselling author
- Conducted extensive research for multiple New York Times bestsellers on politics, defense and history
- Research
- Researched/drafted talking points for client appearances on various Fox programs, helping one client land a weekly contributor role on Varney & Co.
- Produced white papers on various national political topics on behalf of clients
Social Media Management & Marketing
- Social Media Management
- Created and managed social media accounts for TheBlaze Books, generating ~3,700 followers over a minimal number of posts
- E-mail Marketing
- Currently consult for a right-leaning PR, communications and strategy company, including drafting relevant marketing appeals