ChangeUp Media applies its core competencies in media and subject matter expertise to assist clients across three primary areas:

Digital Content Creation

  • “Blog” Content: We create compelling, substantive content to promote your brand/work, including leveraging existing materials by re-packaging in more viral forms and optimizing for sharing/social media
  • Newsletter: We publish daily or weekly briefings for your readers featuring internal and external material relevant to your audience, including in-depth insights/analysis
  • Podcast/Video: We launch and host podcasts as a means of promoting your work, personalities and/or organization more broadly in an alternative medium; on-camera optionality, including video interviews and mini-documentaries

Media Consulting

  • Writing: We help you write/edit and publish op-eds in varied publications, as well as assisting with preparing memos, speeches and books
  • Research: We prepare talking points and/or general research in connection with media appearances, public speaking engagements, books, etc.

Social Media & Marketing

  • Social Media Management: We draft compelling posts for social media accounts with consistent messaging and timing to expand the reach and depth of you or your organization’s following
  • E-mail Marketing: We produce compelling e-mails to increase traffic, social media following, publicize media appearances, generate book/product sales, etc.

ChangeUp Media’s experience in these areas is detailed below:

Digital Content Creation

  • “Blog” Content
    • Developed and launched the Blaze Books vertical, generating multiple million page views
    • Written extensively for publications including  City Journal, Conservative Review, The Federalist, PJ Media, TheBlaze, etc.
  • Newsletter
    • Produced daily memo with commentary for Glenn Beck chronicling critical/overlooked stories on economics, defense and politics incorporated into shows
  • Podcast/Video
    • Developed, launched, hosted and produced TheBlaze Books Podcast, generating 235,000+ listens
    • Developed, host and produce The Encounter Books Podcast
    • Developed and produced several video interviews and mini-documentaries on behalf of The New Criterion

Media Consulting

  • Writing
    • Ghostwritten numerous op-eds for personalities in publications as diverse as Forbes, The Washington Times and Huffington Post
    • Ghostwritten extensively on behalf of New York Times bestselling author
  • Research
    • Researched/drafted talking points for client appearances on various Fox programs, helping one client land a weekly contributor role on Varney & Co.
    • Conducted extensive research for multiple New York Times bestsellers on politics, defense and history

Social Media Management & Marketing

  • Social Media Management
    • Created and managed social media accounts for TheBlaze Books, generating ~3,700 followers over a minimal number of posts
  • E-mail Marketing
    • Currently consult for a right-leaning PR, communications and strategy company, including drafting relevant marketing appeals